Porsche enthusiasts were shocked twice in the 2000s. Because Porsche betrayed twice.
The first is the KAIEN, the Porsche’s first SUV released in 2002. Porsche Cayenne is simply unforgivable. It’s gross. It’s a car only for stupid people in west London.”
Porsche’s change of heart, which had become a “two-seater sports car pronoun” with 911 and Baxter, became popular with the phrase, “It’s best when the car is low.”
The second is Panamera, which was released seven years later. By the time KAIEN’s betrayal was forgiven, it shocked not only Porsche enthusiasts but also the global automobile industry.
Porsche followers thought he was once again stabbed in the back after Cayenne. This is because it is a four-seater sedan that damaged “orthodoxness.”
Raise up the Porsche Boom with KAIEN
KAIEN. [Source = Porsche]
Photo description KAIEN [Photo source = Porsche]
Porsche, which succeeded in escaping the deficit with the success of “first traitor” Kaien, has established its global brand position through “second traitor” Panamera.
This is because Panamera, which pursued innovation through betrayal and shock, created a “Porsche boom” in the sedan market.
The Panamera, which is more versatile than a two-seater sports car, has led to more Porsche enthusiasts. On the other hand, Mercedes-Benz, BMW, and Audi, which dominated the premium sedan market, were shocked by the Porsche shock.
Panamera [Photo source = Porsche]
Photo description Panamera [Photo source = Porsche]
In Korea, Panamera has also produced “soft” Porsche enthusiasts, selling second only to KAIEN. It has also become popular as an imported car after Mercedes-Benz E-Class and BMW 5 Series.
According to the Kaizu Data Research Institute, which counts the number of cars sold by car type based on automobile data from the Ministry of Land, Infrastructure and Transport on the 14th, 1,334 Panamera were sold last year.
It sold the second-largest amount after Kaien (3492 units). It is followed by the electric sports car Taicans (1303 units), the Porsche sports car synonym 911 (1021 units), and the Macans (736 units), the smaller SUV than Kaien.
In other words, Panamera and Cayenne, the two models who were called traitors, caused a “Porsche boom” in Korea.
‘Special Panamera’, Platinum Edition Launches
Panamera Platinum Edition [Photo source = Porsche]
Photo Description Panamera Platinum Edition [Photo description = Porsche]
Porsche Korea brought a “special edition” this time to meet the popularity of Panamera.
The Platinum Edition, which Porsche AG unveiled as a World Premium at the LA Auto Show on November 17 last year, consists of three types: Panamera, Panamera 4, and Panamera 4E-Hybrid.
There are two models that will be released in Korea: Panamera 4 Platinum Edition and Panamera 4E-Hybrid Platinum Edition. The price (including VAT) is 161.7 million won and 181.4 million won.
The Panamera Platinum Edition features a more expanded basic specification and a satin gloss platinum design. It was released as an Asian Premiere at the “2021 Seoul Mobility Show” held in KINTEX (Coyang, Gyeonggi Province) in November last year and received favorable reviews.
Panamera Platinum Edition [Photo source = Porsche]
Photo Description Panamera Platinum Edition [Photo description = Porsche]
The popular options of Panamera are the basic specifications for the Platinum edition. Adaptive air suspension with PASM (Porsche Active Suspension Management) and side mirrors with automatic dimming function were included.
Park Assist, which includes LED matrix main headlights, panoramic roof systems, and rear cameras with Porsche Dynamic Light System Plus (PDLS Plus), was also basically adopted.
The hybrid model is equipped with an onboard AC charger with 7.2 kW charging capacity. Platinum-painted 21-inch Exclusive Design Sport wheels, black sports tailpipe and privacy glass highlights the luxurious black image.
On top of that, the side window trim with a high-gloss black color finish and the exclusive design tail light strengthen dynamic elegance.
Elegant and dynamic “Black Panamera”
Panamera Platinum Edition [Photo source = Porsche]
Photo Description Panamera Platinum Edition [Photo description = Porsche]
The air outlet behind the front wheel, the Porsche logo and model name on the rear end, and the e-hybrid logo (hybrid model) were painted platinum to show the difference at a glance from the “normal” Panamera. Platinum-colored 20-inch Panamera-style wheels are also optional.
The interior also focused on elegance. GT sports steering, power steering plus, rain change assist, 14-way electric adjustable comfort front seat, heated rear seat, boss surround sound system, black color finish aluminum interior package, etc. are adopted.
The aluminum door seal guard was finished in black color with platinum edition logo. An analog clock is installed on the top of the dashboard.